DanAds Uses Aflorithmic Audio Tech To Enable Brands To Create AI-driven Audio Ads

With the tech, brands can now quickly and cost-efficiently create audio ads for the business platform’s million of readers

DanAds, the Swedish ad-tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites.

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Aflorithmic integrated with DanAds already one year ago, making its unique API.audio part of DanAds’ tech layer. The tool empowers companies to automate cost-effective audio production with synthetic voices and specifically designed ad sound templates. Users simply write a script, choose from their favorite voices to convert the text to speech, and add a sound design as well as AI-powered quality optimization. The result is a professional-sounding, ready to to be published audio ad – created in just seconds.

Normally, publishing ad campaigns on publisher websites is done via Demand Side Platforms (DSP), which offer clients a range of publishers and takes a large cut of the earned revenue. With DanAds, however, clients are able to keep a larger portion of their income by cutting out the middleman. Brands can now build their own audio ads in seconds when creating a campaign, and then publish it directly on a publisher’s website. DanAds publishing partners include the Washington Post, Bloomberg Media and The Atlantic.

Not only are audio ads fast and cost-efficient to make with Aflorithmic’s tech, they power hyper-fresh, dynamic marketing campaigns. Brands have greater flexibility to launch new ads when they have a new feature, competition or want to test a different marketing strategy. Both larger brands and smaller companies benefit significantly from this agility and greater scope to be creative, plus reach the millions of people who read a publisher’s content every month in a single process.
“The ability to create entire audio ads from scratch in just a few minutes is a true game changer for the advertising sector.” says Timo P Kunz, Co-Founder and CEO of Aflorithmic. “For the first time, companies can write, produce and publish audio ad campaigns in a single process.”

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“Our vision has always been to make advertising more accessible to a greater number of businesses. Aflorithmic’s text-to-audio technology fits perfectly with this goal and will allow advertisers of all sizes to get started with audio, one of the fastest growing channels. We’re looking forward to seeing the new opportunities it generates for our clients and partners!” says Peo Persson, Co-Founder and Head of Sales at DanAds.

Aflorithmic Labs, Ltd is a London/Barcelona-based technology company. The api.audio platform enables fully automated, scalable audio production by using synthetic media, voice cloning, and audio mastering, to then deliver it on any device, such as websites, mobile apps, or smart speakers.

With this Audio-As-A-Service, anybody can create beautiful sounding audio, starting from a simple text to including music and complex audio engineering without any previous experience required.

The team consists of highly skilled specialists in machine learning, software development, voice synthesizing, AI research, audio engineering, and product development.

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