SAP Emarsys Announces New AdTech Integrations to Reach 1.06 Billion TikTok Users

New platform update is designed to enhance customer loyalty and brand advocacy using Digital Ads for TikTok channel

Customer engagement platform SAP Emarsys, has announced its October 2023 product update, featuring the integration of a new channel, TikTok, for digital ads. This new feature will allow digital marketers to extend their social reach on a large scale, enabling the creation, synchronization, and expansion of audiences across TikTok’s 1.06 billion active users.

The integration of TikTok offers marketers a unique opportunity to tap into the social network’s vast user base, expand their brand’s social reach, and accelerate results.

The update also includes a host of new features and improvements across web, email, and digital ads channels. These enhancements are complemented by additional reporting and analytics functions, enabling businesses to gain valuable insights into campaign profitability.

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Additional new features include content blocks for the web channel, empowering marketers to create and customize content blocks for time savings and brand consistency. In the near future, SAP Emarsys plans to extend these capabilities to various other channels.

The new update also introduces the ability to create and filter customer segments based on SMS contacts. Marketers can use this feature to enhance mobile customer engagement and improve purchase frequency through personalized offers and points redemption — both of which are critical drivers of loyalty.

The update also introduces new generative AI capabilities to help marketers create compelling content, such as subject lines, content block and semantic search, and insertion of products that deliver the right message to the right audience.

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SAP Emarsys also is set to introduce a Google Analytics Integration in the coming months, enabling marketers to seamlessly connect their Google Analytics account with the Emarsys platform.

Commenting on the new update, Kelsey Jones, Global Head of Product Marketing at SAP Emarsys said, “As shown in our 2023 Customer Loyalty Index report, 50% of US shoppers consider loyalty cards or accounts to have a significant influence on their spending with a brand. At a time when brand loyalty is both volatile and crucial to success, marketers must focus on incentivizing loyalty through discounts, loyalty points, and personalized offers.

“At SAP Emarsys, our mission is to empower marketers to deliver personalized omnichannel experiences while driving the growth and revenue of their businesses, and the SAP Emarsys October Release reflects our commitment to innovation and our promise to empower marketers.”

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