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AUDIENCEX Announces Groundbreaking Expansion of its Innovative AI-Powered Suite, AUDIENCEX Intelligence

GlobeNewswire — Wed, 10 Jan 2024 09:36:49 +0000

Expansion includes new marketing analytics solution providing omnichannel data visualizations, conversion insights, and predictive modeling

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce a significant expansion to the capabilities of its innovative AI product, AUDIENCEX Intelligence (AXi). AXi is a suite of advanced AI-powered data science and performance tools designed to address the complex advertising challenges faced by today’s marketers, including media and data fragmentation, evolving privacy regulations, and increasingly rigorous budget scrutiny.

In conjunction with this expansion, AUDIENCEX is evolving the structure of their AXi suite of solutions into three distinct tech and service offerings which can be leveraged individually or alongside one another, each designed to meet specific client needs. This move reinforces the company’s commitment to delivering cutting-edge technology and expertise in the rapidly evolving landscape of AI-powered digital marketing, while simplifying the continued evolution of the various tools within the AXi suite. This restructuring includes the launch of AXi Explorer, a groundbreaking new marketing and media analytics solution that introduces a new era of precision in campaign management.

The new structure of the AXi suite is outlined below:

AXi Predictor powers the analysis of crucial behavioral signals in audiences based on first-party data, historical data, and log-level data access. Using a fully opted-in dataset, AXi Predictor uses these insights to model custom predictive audiences most likely to convert.
AXi Optimizer enables custom bidding algorithms and real-time optimization. With a continuous optimization engine customized for specific goals, AXi Optimizer works in collaboration with custom and enterprise-level platform algorithms to reach the right audience at the right time.
AXi Explorer, a new integrated analytics solution, provides visibility into real-time omnichannel performance data, predictive modeling for data-driven campaign decisions, and transparent reporting throughout the campaign lifecycle.

As the newest offering in the AXi suite, AXi Explorer is designed to provide greater transparency into omnichannel performance while enabling predictive modeling for data-driven decision-making to drive results. This comprehensive analytics solution seamlessly integrates and unifies data from diverse marketing sources, establishing a singular source of truth for in-depth marketing performance analysis. Complemented by intuitive marketing dashboards and AI-powered recommendation engines, AXi Explorer optimizes clients’ media mix and enhances marketing efficiency.

“Marketers are actively seeking precision and clarity in their campaign analytics. This seamlessly integrated tool will empower our clients with real-time insights, allowing them to more fully understand the true impact of their campaigns, forecast performance to assist in data-driven decision-making, and optimize strategically,” noted Brittany Wray, VP of Product at AUDIENCEX. “Ultimately, clients will achieve unprecedented success in their marketing endeavors through the strategic utilization of these advanced capabilities.”

Key Features of AXi Explorer Include:

Transparent Performance Reporting for Omnichannel Campaign Analytics
MMM (Marketing Mix Modeling) for Optimal Campaign Yield
Predictive Analytics for Future Planning
Custom Data Visualization for Tailored Insights
Seamless Website Analytics Integration for Conversion Attribution

“We are thrilled to expand our exceptional AXi suite, including the introduction of AXi Explorer, which together represent game-changing AI-enabled marketing and media solutions for brands and agencies. Now, marketers can gain a deeper understanding of their audiences and confidently scale performance–all with completely privacy-safe, futureproof solutions. This marks a major milestone in our commitment to transparency, data access, and performance excellence,” said Max Yang, VP of Ad Ops at AUDIENCEX.

The newly expanded AXi suite of solutions is available to all AUDIENCEX clients effective immediately. This reflects the company’s commitment to increasing access to enterprise-level AI-driven technology, privacy-safe consented data, and industry-leading performance solutions. For additional information on AUDIENCEX, the full AXi suite of solutions, or AXi Explorer itself, you may reach out directly to their team.

[To share your insights with us, please write to sghosh@martechseries.com]

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AUDIENCEX Teams Up With Yobi to Unlock AI-Driven Predictive Modeling for Agencies and Brands

Business Wire — Mon, 21 Aug 2023 11:46:55 +0000

Sophisticated privacy-first approach utilizes opted-in data sets, ensuring full compliance with evolving regulations

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence.

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The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data science tools that empower businesses to propel revenue growth while prioritizing customer experience and privacy. Utilizing Yobi’s data, which captures critical behavioral signals without compromising personal information, independent agencies and challenger brands now have the ability to gain unrivaled performance from predictive audience modeling without prohibitive barriers to entry.

This strategic partnership combines AUDIENCEX’s digital marketing expertise and omnichannel media access with Yobi’s predictive modeling and fully consented data to enable businesses to uniquely optimize campaign performance, maximize return on ad spend (ROAS) and customer lifetime value, and gain a competitive advantage. In-market campaign results with several mid-market brands have demonstrated outstanding results when utilizing these capabilities through AXi. On average, these campaigns have seen significant reductions in CPA, with a decrease of approximately 65%. Simultaneously, CTRs have seen an impressive surge, with an increase of over 1460%. These enhancements translate into a substantial increase in ROI for AUDIENCEX clients and a more cost-effective allocation of their advertising budget.

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“This partnership with Yobi will unlock the potential of AI-enabled predictive modeling for independent agencies and challenger brands,” said Garrett MacDonald, CCO of AUDIENCEX. “We are excited to be working with Yobi in creating a powerful new solution that will help companies take customer experience and performance to the next level. This new approach will enable companies to utilize privacy-preserving predictive signals to enhance engagement and ensure relevance with their audiences. This groundbreaking collaboration will further empower our clients to stay ahead of the curve, power their campaigns with data-driven insights, understand their target audiences better, and achieve higher campaign effectiveness in today’s fiercely competitive environment.”

“By activating ML generated predictive insights and optimizations, companies can unlock unprecedented demand generation and growth at a fraction of the cost,” noted Max Snow, CEO of Yobi, “We are proud to collaborate with AUDIENCEX to help businesses harness the power of predictive data science with complete consumer privacy.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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AUDIENCEX Launches aX Video Stream to Empower Small and Middle-Market Brands and Independent Agencies With Enterprise-Level Technology

AIT News Desk — Thu, 28 Jul 2022 13:36:58 +0000

aX Video Stream (AXVS) Enables In-Banner Video Ad Streaming; Building Upon the Platform’s Rapidly-Growing Technology Suite

AUDIENCEX, the leading integrated platform built for omnichannel performance, announced the launch of aX Video Stream (AXVS) an innovative video-streaming solution to drive improved performance for small and mid-market brands and independent agencies.

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The effectiveness and demand of online video and video-based advertising have only continued to grow, with nearly 87% of marketers citing video directly impacting site traffic and 84% of consumers admitting they’ve been convinced to purchase a product or service from a brand’s video. However, for middle-market marketers, breaking into the video ad space is a costly endeavor, without which it can be difficult to compete with enterprise and legacy companies. To address this, AXVS significantly broadens audience targeting by leveraging in-banner video, activated within the AUDIENCEX programmatic platform, to enable brands to affordably push ads to audiences most likely to convert to sales.

“Our industry-leading technology solutions, such as AXVS, now enable mid-market brands and independent agencies to begin a meaningful conversation with their audiences – many for the first time – without the need to shout over their enterprise competitors,” said Jason Wulfsohn, CEO and Co-Founder at AUDIENCEX.

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As a tech-first performance marketing company, AUDIENCEX is committed to bringing cutting-edge technology, such as AXVS, to challenger brands and agencies, empowering them to level the playing field and compete with enterprise-level competitors. AXVS innovative technology enables video to stream into standard display ad units with no weight limitations, minimal load times, and full HD quality that today’s consumers expect. Utilizing cutting-edge adaptive streaming, AXVS generates immediate views, and via instant loading ads are displayed as soon as the user has received the first data segments of the creative, creating minimal load times and a significantly improved user experience.

“Marketing has always been built upon a dynamic relationship between a brand and its customers, and video ads are today’s most effective way to open new doors and sustain dialogue that ultimately leads to conversion,” said Rob Figueroa, Vice President of Sales at AUDIENCEX. “However, video’s effectiveness is also commensurate with its costliness and lack of accessibility.”

Beyond the engagement benefits of video ads supplied through AXVS, AUDIENCEX’s latest tech innovation is paired with a flexible pricing model based on either a CPM or CPV model. This unique approach to buying display is expected to resonate with buyers of TV, CTV, Social, YouTube, and more. Utilizing adjustable pricing enables AUDIENCEX to bring true pay-for-performance products to mid-market and independent customers, empowering them to compete with enterprise and legacy advertisers.

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[To share your insights with us, please write to sghosh@martechseries.com]

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AUDIENCEX Launches Admatx, A Self-service Platform That Democratizes DSP Access For Small And Middle-market Agencies And Brands

AIT News Desk — Wed, 20 Apr 2022 07:32:25 +0000

Following a Successful Beta, Admatx Debuts to Empower SMB & Middle-Market Performance Advertisers With Access to DSP Enterprise Technology

AUDIENCEX, the leading performance platform built for omnichannel marketers, announced the launch of Admatx, the company’s highly innovative new self-service DSP, built with the goal of democratizing access to enterprise-level programmatic technology for SMB and mid-market performance advertisers.

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Following February’s successful closed beta launch, Admatx is now live to all advertisers, both brands and agencies, regardless of size or media budget. Through a highly intuitive, self-service platform, marketers can fully manage media-buying and omnichannel campaigns without the steep cost and expertise needed to assemble an in-house solution. This game-changing platform allows marketers to leverage the best-performing technology but without the need for experienced internal buyers and the challenge of meeting costly spend minimums.

“The Admatx beta proved what we knew to be true, middle-market performance advertisers are hungry for a self-service solution that empowers them to fully manage their own omnichannel campaigns. The sheer magnitude of cost and technical demands have restricted options for brands and agencies to bring their programmatic media buying in-house – the core reason we built Admatx – today we can finally shatter that barrier and fully democratize DSP access,” explained Jason Wulfsohn, co-founder and CEO of AUDIENCEX.

Initial results from the closed beta of Admatx reflected broad success regarding both the platform’s functionality and ease of use, in addition to its ability to drive scalable performance outcomes for marketers. Campaign results from brands involved in the closed beta consistently delivered high win rates in real-time bidding auctions, success further enhanced by third-party data integrations and sophisticated targeting tactics.

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“With initial campaigns meeting, and often exceeding, beta-user KPIs, Admatx answers the market need for a robust self-service solution, predicated upon the goal of creating full autonomy within an advertiser’s programmatic campaigns,” said Brittany Wray, VP of Product at AUDIENCEX.

As the most comprehensive integrated platform built for performance marketers, AUDIENCEX provides powerful performance solutions for brands and agencies seeking to embrace strategies that are both omnichannel and full-funnel. In 2022, the company aims to elevate the quality of performance for its customers through tech innovation, and by delivering its solutions to a broader range of marketers historically unable to access the power of enterprise-level platforms. The company’s game-changing self-serve platform, Admatx, is now in general release.

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[To share your insights with us, please write to sghosh@martechseries.com]

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AUDIENCEX Launches Advanced Analytics And Data-Driven Insights To Future-proof Campaigns For Middle-market Performance Brands

AIT News Desk — Wed, 12 Jan 2022 10:53:22 +0000

AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, announced a significant expansion of its analytics and insights capabilities, with a focus on the demands of the post-cookie marketer.

“Through our unique approach to media mix modeling, along with our emphasis on cross-channel performance insights, we are equipping marketers with comprehensive coverage across the full scope of post-cookie tactics,” said Jason Wulfsohn, CEO at AUDIENCEX. “We will continue to invest in leading-edge technology and performance solutions so that middle-market brands and agencies can future-proof their acquisition strategies in a cookieless ecosystem.”

As brands and agencies make the inevitable shift from third-party cookies to first-party data and identity in 2022, AUDIENCEX’s expanded analytics and reporting capabilities will provide critical performance insights, such as lifetime value, churn propensity, customer acquisition cost, and return on ad spend. Using audience modeling, performance brands will have unique insights into what, how, and where their spend should be allocated to drive optimal results and confirm those findings with real-time cross-channel reporting.

In addition to its growing suite of campaign analytics, AUDIENCEX will support the evolution of powerful customer identity capabilities. With much of the industry still uncertain on exactly which identifiers, methodologies, and tactics will replace cookie-based targeting, AUDIENCEX has built a robust data infrastructure designed for interoperability across the full spectrum of emergent solutions.

“In significantly expanding our reporting and analytics capabilities, our goal has been to help prepare for the evolving demands of post-cookie marketers,” said Benji Joachim, Director of Analytics and Insights at AUDIENCEX. “Analytics combined with innovative identity and cross-channel data solutions will allow us to meet the demands of each of our clients as the ecosystem evolves through the remainder of 2022 and into next year.”

AUDIENCEX’s expanded tech-first vision aligns closely with the upcoming launch of the company’s new self-serve platform, built to meet the demands of SMB and middle-market advertisers looking to run autonomous programmatic media buys in 2022. The company’s self-serve platform will allow marketers to leverage the best-performing enterprise technology without the need to meet significant monthly spend requirements, or acquire the technical knowledge to manage complex campaigns. This new self-service platform, working in conjunction with the company’s core managed service offering, will enable customers of all sizes to access an easy-to-use enterprise-level tool that drives performance and reduces cost.

“Through our unique approach to media mix modeling, along with our emphasis on cross-channel performance insights, we are ensuring that performance marketers can drive success during a period of continued channel fragmentation, evolving data and privacy shifts and imminent cookie deprecation. Combined with our new self-service product, and robust vision around data and identity, we’re confident that AUDIENCEX is at the leading edge of tech-first performance solutions for the middle-market,” said Brittany Wray, the company’s VP, Product.

[To share your insights with us, please write to sghosh@martechseries.com]

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AUDIENCEX Launches Multicultural Performance Advertising Practices

AIT News Desk — Fri, 25 Jun 2021 12:51:35 +0000

Suzanne Barrozzi Will Lead as New Sales Director

AUDIENCEX, the largest independent trading desk built for performance agencies and brands, announced the launch of its dedicated multicultural practice designed to empower marketers to reach and engage diverse audiences with culturally relevant content. The new practice will be led by veteran digital marketer Suzanne Barrozzi as AUDIENCEX’s new Multicultural Sales Director, bringing to her new role leadership and vision from her time leading Hispanic account practices at Verizon Media and Outbrain.

“I’m thrilled to be joining a team of proven performance marketers and innovators at AUDIENCEX, and I can’t wait to show brands and agencies what’s possible with advertising targeted appropriately to multicultural communities,” Barrozzi said. “Our proprietary technology gives clients unlimited access and unbiased recommendations on which best-performing platforms to deploy to reach each campaign’s unique KPIs.”

AUDIENCEX’s multicultural practice will connect advertisers with diverse audiences, while optimizing campaigns based on sophisticated analyses of content and language habits, and other in-market identifiers.

“As tdX, our proprietary trading desk, continues to evolve, the importance of reaching multicultural audiences is critical to the growth of our many customers and their ability to drive continued market expansion. Our platform-agnostic solutions will serve as the access point for our multicultural clients to run highly successful digital programs across every demographic and sector of the US economy” says Group Sales Director, Dave Asch.

AUDIENCEX launches its new practice as the economy continues a strong recovery, one expected to include rapidly growing demand from multicultural audiences. Beyond the broader macro recovery, AUDIENCEX is positioning its customers for success in a post-cookie ecosystem, performance solutions that will be especially relevant to marketers seeking to reach multicultural audiences.

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AUDIENCEX Achieves Record Growth and Company Milestones in 2020

AIT News Desk — Tue, 19 Jan 2021 09:42:27 +0000

New Clients and Record Revenue Drive Rapid Expansion

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, sustained rapid and consistent growth during the second half of 2020, representing two of the most successful quarters in the company’s history. This expansion trajectory was achieved amid ongoing economic disruptions caused by the coronavirus pandemic, with the company currently hiring for 21 open positions across the organization.

“Driven by the contributions of our employees and the support of our partners, AUDIENCEX is fortunate to have maintained robust growth during a very challenging and volatile year in 2020,” said Jason Wulfsohn, Co-Founder and COO of AUDIENCEX. “With these tailwinds driving us forward, we look forward to helping more middle-market advertisers achieve their primary 2021 strategic objective: implementing digital transformation to drive revenue growth.”

AUDIENCEX uses proprietary technology to reach defined audiences with precision and eﬃciency. The company’s independent trading desk, tdX, provides integrated and unified access to 22 programmatic platforms, including search and social, using millions of historical campaign data points to identify the best performing platforms for each marketing campaign.

AUDIENCEX’s rapid growth earned it several distinctions in 2020, including rankings on the Deloitte Fast 500, the Inc. 500 and the Financial Times’ Fastest Growing Companies lists. The company also added more than 40 new accounts — agency as well as brand-direct — representing more than 130 new advertisers in 2020. AUDIENCEX likewise appointed a new Director of Strategy, Danielle Gale, and a new Chief Commercial Officer, Brian Ko, along with additional hires across sales, strategy, creative, platform solutions and account management.

Earlier in 2020 AUDIENCEX announced major new funding to provide additional scale to the sales teams, drive greater in-market visibility and geographical expansion, and further enable the ongoing development of innovative product solutions within its trading desk model. This expansion program helped deliver growth for the company over the last two quarters and continues to drive revenue increases as the company looks forward to an even more successful 2021.

“2021 promises to be an exciting year for the industry as the economy recovers and widespread testing and vaccination helps bring the Covid-19 pandemic under control,” said Reeve Benaron, Co-Founder and CEO of AUDIENCEX. “With so many industries set to come roaring back, I think the future for AUDIENCEX looks incredibly bright.”

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AUDIENCEX Expands Relationship with SugarCRM to Accelerate Its Customer Experience Vision for Agencies and Marketers

AIT News Desk — Tue, 01 Sep 2020 17:15:53 +0000

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.

Sugar Integrate is a low-code, cloud-based solution with pre-built adaptors that enables Sugar customers like AUDIENCEX to connect their CRM with 200 business apps and systems and leverage a cross-application view of the customer.

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“Our mission is to help agencies and marketers accelerate growth by offering integrated omnichannel marketing solutions to deliver optimal performance for every campaign,“ said Lauren Hutton, Vice President of Growth, AUDIENCEX. “We look forward to leveraging solutions from Sugar to better engage with our clients and help them deliver high impact marketing campaigns.”

“We are thrilled to help dynamic companies like AUDIENCEX achieve a unified view of their clients and their needs so they can provide an effortless and relevant customer experience,” said Jason Rushforth, GM & SVP, Americas for SugarCRM. “We look forward to working with our long-standing customer AUDIENCEX as they continue to build even stronger relationships with the agencies and brands they serve.”

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Faye Business Systems Group, a SugarCRM Elite Partner, helped spearhead the relationship and will provide implementation support.

Sugar Sell and Sugar Integrate are part of Sugar’s time-aware CX solutions that enable marketing, sales, and service teams to gain a clear, unified view of the customer and deliver a better experience across the customer journey.

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