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Onerange Selected to Participate in Global AWS Education Accelerator

Business Wire — Wed, 10 Jan 2024 10:23:23 +0000

OneRange will use Amazon Web Services (AWS) solutions to unite cutting-edge AI/ML technology with best-in-class data to drive more effective and efficient employee learning outcomes

OneRange announced it has been selected to participate in the global AWS Education Accelerator, a 10-week immersive experience for global EdTech startups that want to accelerate their go-to-market activities in the United States for the PK-12, higher education, and workforce education markets.

OneRange is one of 15 EdTech startups selected to participate in the technical, business, and mentorship program, which is designed for startups seeking to use cloud technology to improve data driven education. This opportunity will support OneRange’s efforts to enhance the efficiency and effectiveness of employee learning outcomes.

Participating startups receive a package of benefits, including up to $100,000 in AWS computing credits. They’ll also receive individualized business and technical mentorship which will cover topics such as funding, scaling, go-to-market support, AWS technical fundamentals, AI/ML adoption, and much more. At the end of the 10 weeks, the cohort will participate in a virtual pitch event in collaboration with OMNIA Partners, an experienced cooperative purchasing organization dedicated to public sector procurement.

OneRange’s innovative open marketplace model ensures companies only pay for the content their workforce needs. Collaborating with AWS, OneRange aims to advance its platform’s intelligence by automating skills tagging, enhancing the AI-powered content recommendation engine, and creating personalized career pathways for users.

“We believe the best way to solve the skills gap in the workforce is through an intelligent, open-ecosystem of learning providers that not only has the ability to categorize global resources—such as courses, conferences, books, and more—but also leverages technology to make those resources more relevant to what people need, when they need it,” said Houtan Fanisalek, OneRange Co-Founder & CTO. “Collaborating with AWS provides us access to cutting edge technology, including the most advanced AI/ML tools, so we can better leverage this data to benefit companies, their employees, and learning content providers alike.”

[To share your insights with us, please write to sghosh@martechseries.com]

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AUDIENCEX Announces Groundbreaking Expansion of its Innovative AI-Powered Suite, AUDIENCEX Intelligence

GlobeNewswire — Wed, 10 Jan 2024 09:36:49 +0000

Expansion includes new marketing analytics solution providing omnichannel data visualizations, conversion insights, and predictive modeling

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce a significant expansion to the capabilities of its innovative AI product, AUDIENCEX Intelligence (AXi). AXi is a suite of advanced AI-powered data science and performance tools designed to address the complex advertising challenges faced by today’s marketers, including media and data fragmentation, evolving privacy regulations, and increasingly rigorous budget scrutiny.

In conjunction with this expansion, AUDIENCEX is evolving the structure of their AXi suite of solutions into three distinct tech and service offerings which can be leveraged individually or alongside one another, each designed to meet specific client needs. This move reinforces the company’s commitment to delivering cutting-edge technology and expertise in the rapidly evolving landscape of AI-powered digital marketing, while simplifying the continued evolution of the various tools within the AXi suite. This restructuring includes the launch of AXi Explorer, a groundbreaking new marketing and media analytics solution that introduces a new era of precision in campaign management.

The new structure of the AXi suite is outlined below:

AXi Predictor powers the analysis of crucial behavioral signals in audiences based on first-party data, historical data, and log-level data access. Using a fully opted-in dataset, AXi Predictor uses these insights to model custom predictive audiences most likely to convert.
AXi Optimizer enables custom bidding algorithms and real-time optimization. With a continuous optimization engine customized for specific goals, AXi Optimizer works in collaboration with custom and enterprise-level platform algorithms to reach the right audience at the right time.
AXi Explorer, a new integrated analytics solution, provides visibility into real-time omnichannel performance data, predictive modeling for data-driven campaign decisions, and transparent reporting throughout the campaign lifecycle.

As the newest offering in the AXi suite, AXi Explorer is designed to provide greater transparency into omnichannel performance while enabling predictive modeling for data-driven decision-making to drive results. This comprehensive analytics solution seamlessly integrates and unifies data from diverse marketing sources, establishing a singular source of truth for in-depth marketing performance analysis. Complemented by intuitive marketing dashboards and AI-powered recommendation engines, AXi Explorer optimizes clients’ media mix and enhances marketing efficiency.

“Marketers are actively seeking precision and clarity in their campaign analytics. This seamlessly integrated tool will empower our clients with real-time insights, allowing them to more fully understand the true impact of their campaigns, forecast performance to assist in data-driven decision-making, and optimize strategically,” noted Brittany Wray, VP of Product at AUDIENCEX. “Ultimately, clients will achieve unprecedented success in their marketing endeavors through the strategic utilization of these advanced capabilities.”

Key Features of AXi Explorer Include:

Transparent Performance Reporting for Omnichannel Campaign Analytics
MMM (Marketing Mix Modeling) for Optimal Campaign Yield
Predictive Analytics for Future Planning
Custom Data Visualization for Tailored Insights
Seamless Website Analytics Integration for Conversion Attribution

“We are thrilled to expand our exceptional AXi suite, including the introduction of AXi Explorer, which together represent game-changing AI-enabled marketing and media solutions for brands and agencies. Now, marketers can gain a deeper understanding of their audiences and confidently scale performance–all with completely privacy-safe, futureproof solutions. This marks a major milestone in our commitment to transparency, data access, and performance excellence,” said Max Yang, VP of Ad Ops at AUDIENCEX.

The newly expanded AXi suite of solutions is available to all AUDIENCEX clients effective immediately. This reflects the company’s commitment to increasing access to enterprise-level AI-driven technology, privacy-safe consented data, and industry-leading performance solutions. For additional information on AUDIENCEX, the full AXi suite of solutions, or AXi Explorer itself, you may reach out directly to their team.

[To share your insights with us, please write to sghosh@martechseries.com]

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Hyperfine Launches AI-Powered Brain Imaging Software for Enhanced Quality

Business Wire — Wed, 10 Jan 2024 08:21:43 +0000

The latest software, the eighth generation of Swoop® system software, has obtained CE and UKCA approval

Hyperfine, Inc. the groundbreaking medical device company that has redefined brain imaging with the world’s first FDA-cleared portable magnetic resonance brain imaging system—the Swoop® system— announced the launch of the AI-powered eighth generation of Swoop® system software. The software’s diffusion-weighted imaging (DWI) AI denoising feature received U.S. Food and Drug Administration (FDA) clearance in October 2023, and it has been rolled out at select sites over the past several weeks through a limited market release. The latest software improves Swoop® system image quality and introduces valuable ease-of-use features, including a real-time aid for more precise patient loading and positioning and a streamlined image upload process.

With CE and UKCA certifications for this latest software, Hyperfine, Inc. is well positioned for future international expansion, bringing the Swoop® system to a broader global market.

“Our latest AI-powered software, the eighth generation of our proprietary software platform, embodies our commitment to supporting clinicians in critical decision-making,” remarked Tom Teisseyre PhD, Chief Operating Officer of Hyperfine, Inc. “Our focus on image quality with this latest software has been on the DWI sequence, which is key in stroke imaging. Since its first FDA clearance in 2020, we’ve been dedicated to continually enhancing image quality and workflow efficiencies to define best-in-class, user-centric, ultra-low field MR brain imaging.”

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Over 50 exams were performed in hospitals taking part in the limited market release phase, and users commented favorably on DWI image quality. Participating sites confirmed that the new streamlined upload feature materially shortened upload completion times, and the fast-positioning check was a time-saving aid and helped improve image acquisition.

“The software update on the Swoop® system has been most beneficial to our workflow. We are now able to view each series as it is being performed and can communicate with the technologist whether additional series are needed. Additionally, we can communicate with clinicians any critical findings in real-time without having to wait for the whole study to be completed,” says Jennifer Villa Frabizzio MD, neuroradiologist, Radiology Group of Abington.

Hyperfine, Inc. will roll out software updates for the Swoop® system to users in the coming weeks.

[To share your insights with us, please write to sghosh@martechseries.com]

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Seeing Machines Unveils Latest Guardian Technology at CES 2024

PRNewswire — Tue, 09 Jan 2024 19:02:35 +0000

Guardian is the company’s world-leading Aftermarket Driver Monitoring System for commercial vehicles and is currently connected to 54,000 vehicles globally

Seeing Machines Limited, the advanced computer vision technology company that designs AI-powered operator monitoring systems to improve transport safety, is proud to launch Guardian Generation 3, the latest version of its Aftermarket Driver Monitoring System (DMS).

Guardian Generation 3 has been independently tested and confirmed to meet the European Commissions’ General Safety Regulation for Drowsiness Detection, a requirement for all new cars, vans trucks and buses across Europe from July 2024. Guardian Generation 3 also features refined microsleep detection and eye-gaze tracking which enhances its ability to accurately detect distracted driving.

Seeing Machines has been protecting commercial transport and logistics companies with its aftermarket Guardian solution globally, with over 14 billion kilometres of recorded travel across 54,000 vehicles. The third generation Guardian hardware also delivers a range of features that leverage the Company’s proven automotive-grade algorithms and precision optics to deliver premium performance in the most demanding real-world driving conditions.

As operators around the world continue to seek out reliable safety technology for their fleets, so too are commercial vehicle manufacturers. This enhanced Guardian technology offers compliance certainty for these OEMs who can now implement the technology via factory-fit or “after manufacture” and offer their customers the opportunity to buy fully compliant, road-ready vehicles.

Paul McGlone, CEO of Seeing Machines commented: “Regulation continues to drive demand for all of our DMS technology and I am very pleased to see that we have successfully launched the next generation of our Guardian solution for commercial transport and logistics companies as well as commercial vehicle manufacturers. A reliable solution that only activates when required is so important for driver adoption and continued road safety. Additionally, supporting commercial vehicle OEMs with an aftermarket (or factory fit) solution is critical to their ability to sell compliant vehicles. And, given the lower annual volume of production of these vehicles versus cars, I am delighted that Seeing Machines is able to service this new market segment profitably and continue to drive our purpose of getting people home safely.”

[To share your insights with us, please write to sghosh@martechseries.com]

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Volkswagen and Cerence Collaborate to Bring New, Generative AI-Powered Interaction to Drivers

GlobeNewswire — Tue, 09 Jan 2024 15:38:36 +0000

Cerence Inc. AI for a world in motion, and Volkswagen, one of the world’s largest automakers, announced that they are partnering to deliver a uniquely intelligent, automotive-grade ChatGPT integration to Volkswagen drivers. Volkswagen will leverage Cerence’s new, generative AI-powered Cerence Chat Pro to enable drivers and passengers to engage the in-car assistant in fun and conversational chit-chat, leveraging a multitude of sources, including ChatGPT, to provide accurate and relevant responses to nearly every query imaginable.

Cerence Chat Pro is the fastest and easiest way for automakers to integrate ChatGPT into their in-car assistant platforms with full flexibility, extensive customization, and low integration effort. Volkswagen will be the first automaker to roll out Cerence Chat Pro via cloud updates to cars already on the road, delivering immediate value to drivers as they look to leverage generative AI for productivity and entertainment while on the go. Built specifically for the in-car experience, Cerence Chat Pro will go live in current MEB and MQB evo models from VW Group brands that use the IDA voice assistant¹.

“With software at the core of the Volkswagen of the future, it’s critical that we quickly deploy meaningful innovation powered by advancements in AI,” said Thomas Ulbrich, Member of the Board of Management responsible for New Mobility at Volkswagen. “By leveraging Cerence Chat Pro, we are able to bring added value and a fun and engaging experience to our drivers with minimal integration effort and on a short development and deployment timeline, ensuring our customers are benefitting from new AI-powered conversational technology.”

“We’re proud to build on our automotive expertise and our long-term partnership with Volkswagen to continue to bring new innovation to customers, even post-vehicle purchase,” said Stefan Ortmanns, CEO, Cerence. “It was impressive to see the agility and speed of the Volkswagen team as our companies collectively sprung into action to bring this project to life, marking our shared commitment to leveraging advancements in AI to enhance the in-car user experience”

Looking toward the future, Volkswagen and Cerence will explore collaboration to design a new, large language model (LLM)-based user experience as the basis of Volkswagen’s next-generation in-car assistant. This unique user experience will combine voice and touch, allowing users to perform tasks across different applications in a single conversational thread for a safer and more joyful driving experience. The system will be built on Cerence’s first-of-its-kind, automotive-grade LLM fine-tuned with the company’s extensive automotive dataset.

[To share your insights with us, please write to sghosh@martechseries.com]

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GeForce RTX 40 SUPER Series: New Heroes Debut in the Gaming and Creating Universe With AI as Their Superpower

GlobeNewswire — Tue, 09 Jan 2024 14:38:54 +0000

CES—NVIDIA announced the GeForce RTX™ 40 SUPER Series family of GPUs—including the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER and GeForce RTX 4070 SUPER — which supercharge the latest games and form the core of AI-powered PCs.

This latest iteration of NVIDIA Ada Lovelace architecture-based GPUs delivers up to 52 shader TFLOPS, 121 RT TFLOPS and 836 AI TOPS to supercharge gaming and creating — and provide the power to develop new entertainment worlds and experiences. The GeForce RTX 4070 SUPER starts from $599.

PC gamers demand the very best in visual quality, and AI-powered NVIDIA Deep Learning Super Sampling (DLSS) Super Resolution, Frame Generation and Ray Reconstruction combine with ray tracing to offer stunning worlds — just a click away in titles such as Diablo IV, Pax Dei and Horizon Forbidden West. With DLSS, seven out of eight pixels can be AI-generated, accelerating full ray tracing by up to 4x with better image quality.

“For everyone from gaming enthusiasts to creative professionals, GeForce RTX SUPER GPUs are simply awesome upgrades,” said Matt Wuebbling, vice president of global GeForce marketing at NVIDIA. “GeForce RTX SUPER cards support over 500 RTX games and applications and will have users prepared for the wave of generative AI apps coming to PC.”

An AI-Powered Leap in PC Computing
The new GeForce RTX SUPER GPUs are the ultimate way to experience AI on PCs. Specialized AI Tensor Cores deliver up to 836 AI TOPS to deliver transformative capabilities for AI in gaming, creating and everyday productivity. The rich software stack built on top of RTX GPUs further accelerates AI.

NVIDIA TensorRT™ is software for high-performance deep learning inference, which includes a deep learning inference optimizer and runtime that delivers low latency and high throughput for inference applications. TensorRT-LLM for Windows is an open-source library that accelerates inference performance for the latest large language models. In AI workloads, the GeForce RTX 4080 SUPER generates video over 1.5x faster and images over 1.7x faster than the RTX 3080 Ti.

For games, AI-powered DLSS provides greater in-game immersion. Meanwhile, generative AI applications like Adobe Photoshop take advantage of Tensor Cores to speed productivity and keep creative workflows moving. And for productivity, NVIDIA Broadcast can remove background noise and provide seamless virtual backgrounds.

With GeForce RTX SUPER GPUs, users can unlock the full potential of AI on Windows PCs.

A 4K Monster: The GeForce RTX 4080 SUPER

The GeForce RTX 4080 SUPER powers fully ray-traced games in 4K resolution. At 1.4x faster than the GeForce RTX 3080 Ti without DLSS Frame Generation, the RTX 4080 SUPER delivers blistering performance with traditional rasterization. With 836 AI TOPS, DLSS Frame Generation delivers an extra performance boost, making the RTX 4080 SUPER twice as fast as the RTX 3080 Ti. The RTX 4080 SUPER features more cores and faster memory for a performance edge. It will be available starting Jan. 31 from $999.

Precision Gaming: The GeForce RTX 4070 Ti SUPER

The RTX 4070 Ti SUPER is the ideal GPU for maxing out games at super-high frame rates at 1440p, and up to 4K. Compared to the RTX 4070 Ti, it has more cores, an increased frame buffer to 16GB, and a 256-bit memory bus, providing a significant memory bandwidth increase to 672 GB/sec. It is 1.6x faster than a RTX 3070 Ti and 2.5x with DLSS 3. The GeForce RTX 4070 Ti SUPER will be available starting Jan. 24 at $799.

Perfectly Balanced: The GeForce RTX 4070 SUPER

The RTX 4070 SUPER arrives with 20% more cores than the RTX 4070, making it faster than an RTX 3090 at a fraction of the power. With DLSS 3, its lead stretches to 1.5x faster. It will be available starting Jan. 17 at $599.

Where to Buy

For the GeForce RTX 4080 SUPER and 4070 SUPER, an NVIDIA Founders Edition Design will be available direct from NVIDIA.com and select retailers. Custom boards, including stock-clocked and factory-overclocked models for all GeForce RTX 40 SUPER Series GPUs, will be available from top add-in card providers such as ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY and ZOTAC.

[To share your insights with us, please write to sghosh@martechseries.com]

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Aqara To Unveil New Smart Home Devices at CES 2024

Business Wire — Tue, 09 Jan 2024 12:18:32 +0000

Aqara, a leading provider of smart home products, is thrilled to announce its participation in CES 2024. At the event, Aqara will showcase its latest innovations, including the new Border Router Plug and Smart Lock U300, as well as other advanced smart home solutions and prototypes at its booth in the Venetian Expo (#53513).

Aqara is an early advocate of the industry-unifying Matter standard and is committed to delivering seamless smart home experiences for users. The Border Router Plug and Smart Lock U300 will be Thread-capable, which will add to Aqara’s growing number of native Matter products, making Aqara devices more interoperable. These two new products previewed at CES are expected to become available for order in the coming months.

Border Router Plug

The Aqara Border Router Plug represents an innovative advancement in smart plug and is among the first smart plugs announced to incorporate Thread Border Router capabilities. Equipped with Thread and dual-band Wi-Fi, this plug enables Matter controllers without Thread capability to manage Thread devices, allowing seamless integration of Thread devices into smart home systems without needing a new Matter controller.

This plug is energy-efficient, particularly in Thread-only mode, which reduces idle consumption while extending the mesh Thread network by routing the data packets. It is also energy-conscious, providing real-time and historical data on home energy consumption, enabling users to automate their electrical devices to reduce energy waste. Additionally, the Border Router Plug can sense the on/off status of the connected appliance and trigger Aqara Home automations accordingly. For example, users can have the curtains close automatically when the TV is on to eliminate potential sun glare.

The Aqara Border Router Plug utilizes an NXP Semiconductors’ secure wireless MCU. As part of the ongoing collaboration between Aqara and NXP Semiconductors, the Border Router Plug will also be featured in NXP’s Smart Home Experience showcase during CES 2024, along with the NXP-powered Aqara Door and Window Sensor P2.

Smart Lock U300

The Aqara Smart Lock U300 is one of the first smart lever locks announced to feature Matter and Thread compatibility, and offers unprecedented interoperability with various smart home platforms. This versatility is coupled with an extended battery life of up to 8 months and enhanced local control, which improves responsiveness, privacy and security.

Designed for both indoor and outdoor use, the U300 replaces the traditional US lever or knob on single-bore doors and is ideal for including side entries, garage entries, home offices, basements and storage rooms. It enables a key-free lifestyle with multiple access options, including fingerprints, PIN codes, NFC, or voice assistants. Homeowners can control the lock remotely, grant temporary access to guests, and receive real-time notifications of who comes and goes – all from a smartphone.

Aqara Home App Update

At CES 2024, Aqara will also showcase Home Copilot, the new chatbot interface for the Aqara Home app, which is powered by Gen-AI. Home Copilot is designed to enhance user experiences by utilizing ambient intelligence, which helps convert real-time data and insights into actions. Ultimately, Home Copilot will be able to analyze the usage patterns in an Aqara home and proactively suggest customized automations. It will also understand natural language and configure automations per user requests. Users can automate their homes via simple voice and text instructions, which makes smart home even more intuitive and easy to use.

Initially, Home Copilot will enable Aqara Insights, a daily, weekly and monthly smart home reports for users, and provide tailored plans for energy-saving automation. It will support natural language queries for Aqara devices and automations and offer proactive assistance with device setup and troubleshooting. Home Copilot will also spearhead the AI-powered customer support interface for Aqara users in over 10 languages.

[To share your insights with us, please write to sghosh@martechseries.com]

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Software Code Clean Up Slowed by Pending Regulations; Many Turning To Gen AI and Unit Tests

GlobeNewswire — Tue, 09 Jan 2024 08:31:16 +0000

New compliance requirements called DORA pushing banks to generative AI solutions to meet 2025 deadlines, according to Diffblue

Diffblue, creators of the world’s first fully autonomous generative AI-for-code software announced dramatically increasing demand for AI-powered software unit testing solutions, especially among banks, as firms rush to meet new, stringent software code quality regulations.

A year ago, the European Parliament approved the Digital Operational Resilience Act (DORA), which will enter into force in 2025. It includes six key components for financial services to address to bolster their digital resilience. ESAs will increase their supervision on financial institutions and will implement stronger controls.

“AI automation is changing the banking industry in many ways but it is also helping firms automate and improve compliance initiatives to meet the requirements of stricter software code quality standards,” said Mathew Lodge, CEO of Diffblue, developers of Diffblue Cover, an automated Java software unit testing solution.

The financial stakes are high.

Last December UK regulators fined bank TSB more than $60 million for failures in risk management and governance after an IT outage locked two million customers out of their accounts. The fine stemmed from a botched migration of TSB customers to Spanish bank Banco Sabadell which had acquired TSB in 2015.

The mistakes cost CEO Paul Pester his job and TSB had to spend nearly half a billion dollars to resolve the problems and compensate customers. Regulators accused TSB of failure to organize and control the IT migration program adequately and manage the operational risks.

DORA will require companies to focus on a Digital Resilience Strategy accompanied by a Digital Resilience Framework. It requires an end-to-end view of the entire ICT landscape that supports critical business functions. Proper unit testing of software can mitigate these risks tremendously, documenting in advance that the code will perform as intended.

Diffblue Cover is helping scores of banks adopt DORA and keep regulators at bay when modernizing legacy mission-critical Java applications. Unit tests written by Diffblue Cover enable rapid understanding of complex applications allowing customers to innovate with confidence. It’s also the only fully-automated generative AI solution that can autonomously write new code, improve existing code, accelerate CI pipelines and provide deep insight into risks associated with change without requiring manual review.

To see a demo of Diffblue Cover, please visit here. Experts at Diffblue will schedule a convenient time to show you how AI for Code and Diffblue Cover can:

Speed up modernization of your Java applications;
Protect your code from regressions;
Ship code with fewer customer-found defects
Make life easier for your development teams;
Reduce the risk of code breakages in fragile applications;
Maximize unit test coverage;
Get new insights into your code’s testability and health

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[To share your insights with us, please write to sghosh@martechseries.com]

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Dexios Chooses Maverick Medical AI as Its AI Medical Coding Solution

Business Wire — Mon, 08 Jan 2024 18:05:23 +0000

Through this partnership, Dexios will leverage Maverick’s AI-powered Autonomous Medical Coding Platform to help scale its operations, improve consistency across its coding team, and reduce coding-related denials.

Maverick Medical AI, or Maverick, a provider of an innovative and autonomous AI-powered medical coding platform, partners with Dexios, a radiology-specific revenue-cycle management (RCM) company serving imaging centers and hospital-based radiologists throughout the U.S. Through this partnership, Dexios integrates Maverick’s AI-powered Autonomous Medical Coding Platform to augment its medical coding team, boost productivity, and achieve a higher direct-to-bill rate.

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“We are proud to partner with a leading RCM that caters to the radiology market”

Healthcare providers industry-wide have faced non-clinical burdens, including a shortage of medical coders that has impacted the revenue cycle management (RCM) process, resulting in a loss of efficiency. A poor medical coding process will typically result in billing mistakes, which can cost healthcare providers millions in revenue each year.

Maverick combines extensive domain knowledge of medical coding with cutting-edge machine learning and generative AI. The AI engine autonomously analyzes clinical notes and reports, accurately generating reimbursement codes (ICD-10, CPT) in real-time and allowing for charges to be available to billing systems within seconds. Maverick’s Generative AI model, which learns from the collection of real-time feedback from auditors and medical coders, results in consistently compliant coding and industry-leading direct-to-bill rates.

Maverick’s platform has already been integrated into Dexios’s system, which serves several radiology clinics, imaging centers, and hospitals across 16 states. As an RCM service provider, Dexios leverages Maverick’s Autonomous Medical Coding platform to support its entire operation by underpinning the work of its medical coders—achieving an industry-vaulting 85 percent direct-to-bill rate.

“We are proud to partner with a leading RCM that caters to the radiology market,” says Yossi Shahak, CEO and Co-Founder of Maverick Medical AI. “Our decision to embrace Generative AI in our platform’s development was a game-changer. It’s the ideal solution for medical coding, with proven results. We’ve achieved an impressive 85% direct-to-bill rate, revolutionizing the medical coding industry and significantly alleviating the administrative burdens on healthcare providers.”

Kyle Tucker, CEO of Dexios and President-elect of HBMA, stated, “AI will fundamentally change the way that the RCM industry functions. It will be as dramatic as when the industry went from being mostly manual and paper-driven to computers. Unlike then, however, it won’t take a decade to evolve and mature. We should be thinking in terms of months and not years this time. The AI revolution is already here, and the difference between the AI-driven RCM companies and the non-AI-driven companies will be as stark as those RCM companies still doing things manually when their competitors were computerized. We partnered with Maverick because they were on the leading edge of AI technology and had invested in doing things the right way. Dexios’ focus has always been on coding accuracy. We wanted to partner with someone who had the same passion for detail and accuracy that we did. We found that in Maverick.”

“Maverick Medical AI has supercharged our ability to code accurately and quickly for our clients, allowing our team to strategize on how to reduce denials on the front end, which will increase Net Collection Percentage for our clients. I proceed cautiously with implementing new technology and had concerns based on past experience with computerized aided coding, but Maverick Medical AI has exceeded my expectations,” says Billie Artcliff, President of Dexios.

[To share your insights with us, please write to sghosh@martechseries.com]

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Swoop Launches AI-Powered Healthcare Conversation Agent That Revolutionizes brand.com Engagement

Business Wire — Mon, 08 Jan 2024 17:53:44 +0000

New offering enables pharma brands to engage in 24/7, MLR-compliant near-human interaction with ideal customers in the moment of need

Swoop, a leader in developing precise direct to consumer (DTC) and healthcare provider (HCP) audiences for pharmaceutical and life sciences brands, announced the launch of its AI-powered conversational agent. This groundbreaking advancement in healthcare marketing sets a new standard for lower funnel engagement, enabling immediate, MLR-compliant virtual customer interactions via brand.com.

“Swoop’s AI-powered conversational agent marks the first groundbreaking advancement for brand.com since the introduction of pharmaceutical websites in the 1990s, addressing a pressing need for innovation in how the industry engages with their customers”

“Swoop’s AI-powered conversational agent marks the first groundbreaking advancement for brand.com since the introduction of pharmaceutical websites in the 1990s, addressing a pressing need for innovation in how the industry engages with their customers,” said Scott Rines, underscoring the historic significance of this achievement. “Patients and physicians are looking for real-time information, 24/7/365 during their moment of need, but are often faced with an overwhelming experience on brand.com. They come to the site seeking fast, clear answers to their health-related questions – our agent solves this.”

Market conditions continue to remain a challenge with shortages of healthcare professionals despite an uptick in customer demand for information related to their condition and treatment decisions. Meanwhile, HCPs are also less likely to allow medical reps into their offices, a shift that has continued post-Covid. Instead, these increasingly digital-native, often over-extended, physicians prefer to seek information online when their schedule permits, limiting the impact of personal promotion.

“The ability to parse the data derived from lower funnel conversations with HCPs and patients in real time will prove invaluable, as these signals will become proprietary 1st party data to optimize future marketing spend and messaging,” added Rines.

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Key Features of Swoop’s Conversational Agent:

Dynamic Patient Conversations: Patients and HCPs can engage with conversational AI in real-time, creating a personalized and responsive user experience to drive more high-value actions on a health brand website.
MLR-Approved Medical Information: Leveraging advanced algorithms, conversational AI provides MLR-approved answers to both simple and complex medical questions in the moment of need, enhancing the overall user experience for both patients and HCPs.
Real-Time Patient Insights: Valuable real-time data from conversations accessible via dashboards allows healthcare brands to assess the effectiveness of their messaging and make informed adjustments promptly.
Scalable to Client Demands: Whether for a single brand, therapeutic area or product portfolio, Swoop conversational AI agents can scale with the needs of healthcare marketers from new product launches to covering open territories and unsupported brands.
Patient Data Security and Compliance: Swoop prioritizes patient privacy and data security, ensuring that all conversational AI agents operate in compliance with the highest industry standards and regulations.

Typical Client Results Seen by Customers:

96% – Average answer success rate of inquiries
5.2 minutes – Typical conversation duration
4.7/5 – Average user satisfaction rating
800% – Increase in high-value activities on brand websites

Swoop’s conversational AI technology is built on more than 1.3 billion conversations with patients and providers and has been trained under the supervision of physicians and medically trained clinicians. Unlike generative AI, which can hallucinate and is not appropriate for direct patient and HCP interaction in the heavily regulated pharmaceutical industry, Swoop conversational AI uses fine-tuned large language models to understand user intent and surface the most relevant MLR-approved answers to ensure compliance, accuracy and, most importantly, safety.

[To share your insights with us, please write to sghosh@martechseries.com]

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