The use of AI in gaming is not a new development. For a few years now, the global gaming industry has been using AI tools to create exhilarating interactive experiences for users. In 2023, truly speaking, AI in gaming made a massive transformation with ChatGPT and other LLM-powered generative AI tools. As we head into the New Year 2024, we are expecting another mammoth year for AI-driven gaming software makers. We spoke to industry experts from AppLovin, Adust, and Wurl to understand the growing appetite among gamers for AI-based personalization. The panel of speakers includes:

1. Daniel Tchernahovsky, VP of Global Business Development at AppLovin
2. Andrey Kazakov, VP of Demand at AppLovin
3. Simon Dussart, CEO of Adjust
4. Simon Baptist, Director of Commerce Business at AppLovin
5. Katie Madding, Chief Product Officer at Adjust
6. Gijsbert Pols, Ph.D., Director of Connected TV and New Channels at Adjust
7. Ron Gutman, CEO at Wurl
8. Keith Bedford, GM, EMEA at Wurl
9. Dave Bernath, Vice President of Sales & Partnerships, Americas at Wurl

Emerging technologies like AI will significantly influence game creation and growth in 2024

Daniel Tchernahovsky, VP of Global Business Development at AppLovin

“Recent advancements in AI are helping app developers create games much faster and at a lower cost than ever before. The lower cost of creation allows developers to experiment more early on, create easier content, market test that content, and incorporate feedback quicker into their production. For example, if you build a runner game, you can use AI to generate different running environments like a sports stadium, a field, or a wooded trail. This is an easy, cost-effective way to create more levels and add longevity to a game that I suspect we’ll see implemented more widely in the year ahead.”

AI-driven personalization will help gaming developers create more engaging player experiences

“The best way for gaming developers to increase long-term retention is to make their game or app feel like it’s designed especially for their players. AI helps by enabling the developer to segment users and customize game progression so it feels as if the game’s level of difficulty has been uniquely calibrated to a user. Segmentation can create custom experiences that feel unique to each user, which leads to more engagement – and that leads to more retention. We’re likely to see more of this application of AI – in gaming and beyond – to personalize app experiences and successfully retain users.”

Advertisers get more creative with the way they acquire mobile users in 2024 

Andrey Kazakov, VP of Demand at AppLovin

Trends we see include advertisers going outside of mobile inventory like CTV to acquire users. We also see advertisers experimenting with web flows. Moreover, next year is going to further embrace advertisers’ ability to work with new partners and drive their growth by differentiating in a way that they get new users.

Looking at a longer time horizon, in general, it is about building a foundation within companies that enables the advertiser to act rapidly to any changes. This means advertisers need to have a growth stack that empowers them to measure what they buy, so they know the exact performance across a variety of channels that are out there. They also need a process to expand their user acquisition channel portfolio so they can act and new additions to it and scale. A focus on foundation sets up businesses to succeed in any environment.

AI will optimize mobile app user onboarding flows and improve retention

For mobile app businesses, fostering long-term user retention is essential. AI-driven personalization plays a pivotal role. It helps customize features or content to suit specific user cohort’s preferences, making the app more appealing and “stickier. AI can also help improve the onboarding experience, which is the first critical step for user retention.

We anticipate that more companies, particularly those outside of retail, will use AI to analyze and optimize their app onboarding. This is a make-or-break moment in the user’s relationship with an app: If there’s any friction at all, the user may never open the app again. Therefore, creating a delightful onboarding experience is a top priority for any app developer – and AI will become a standard tool to support this pivotal step.

Modern marketers are ready to fully embrace the term ‘affiliate marketing’

Simon Baptist, Director of Commerce Business at AppLovin

“As the world awakens to the paramount importance of privacy and consent, affiliate marketers have and will continue to be torchbearers of trust. Among marketers, they possess an unparalleled connection with their audiences.

With the spotlight on first-party data strategy, data collaboration, and audience insights, it is affiliate marketers who wield the deepest understanding and historical collaboration with the brands they champion. We don’t need to hide affiliate marketing under the guise of partner marketing. Rather than rename it, I predict that in 2024 more people will be stepping forward to claim it.

We continue to see mobile increasingly dominate online shopping (54% of sales this Black Friday came from mobile, up 10% from just one year ago). This trendline will continue up and to the right. As marketers grapple with the convergence of paid advertising and owned media, it’s imperative that affiliate marketing continues to take center stage as its role in influencing the entire buyer’s journey cannot be understated. M-commerce will soar in 2024, and a large part of that will be thanks to the power of affiliate marketing.”

Predictive analytics bringing stability and consistency to the developing landscape of cross-channel measurement  

Simon Dussart, CEO of Adjust

“Mobile to CTV, PC & console and back to web… Regardless of what new channels might become popular over the next few years or new privacy regulations that might be introduced, marketers need to get the best return on investment, so the question advertisers are asking is, ‘How do we know where we should spend’?

In the past, most of the focus on measurement was aggregating data from a few sources and comparing the results to see how they performed and where you should invest in the future. But machine learning and AI are giving us the ability to predict, with 90% accuracy, a user’s lifetime value at days 3, 7, 14, and 30. Within the first 24 hours, marketers will be able to identify if a campaign is attracting high-value users so they can invest more or stop the campaign in favor of other channels. And that’s where we see budgets being spent better and having better ROAS.

Predictive analytics and automated workflows, combined with incrementality and media mix modeling, or MMM, will give marketers a 360-degree understanding of how they should be spending their marketing dollars – and on what platforms or channels. This is the future of modern growth marketing and measurement.”

As investment in AI is set to soar in 2024, embracing its potential for mobile marketing will be crucial for staying competitive 

Katie Madding, Chief Product Officer at Adjust

“The mobile marketing industry has made significant strides in AI this year, giving marketers access to more meaningful data than ever before, and helping them to make even smarter, more informed decisions. As we look to the year ahead, mobile app marketers will be searching for their measurement partners to take the next step and address another crucial question: How can AI take all of this data and use it to make the smartest possible decisions for marketers?

Using ongoing analysis of data, advanced learning models have the potential to provide informed predictions and make strong recommendations to marketers. In less time, and with more accuracy, this will help marketers to figure out how to best optimize budget spend to reach their audience and drive results. This is something that we’re going to see growth marketers really interested in exploring.”

Embracing sophisticated approaches to measurability will be crucial for standing out as a streaming service 

Gijsbert Pols, Ph.D., Director of Connected TV and New Channels at Adjust

“FAST channels that want to be taken seriously by advertisers need to stand out with measurability. A move toward more advanced measurability will likely drive standardization within the industry to ensure that metrics are comparable across different platforms and campaigns.

Brands and companies will increasingly move beyond simplistic attribution models, and adopt multi-touch/cross-platform models to consider the full customer journey and understand how different interactions contribute to conversions and LTV.”

The fusion of content and commerce will redefine the TV-watching experience 

“Retail media will become a pivotal part of the future of advertising as consumers can make purchases directly off their TV screens. Perhaps one of the most obvious examples, cooking programs could seamlessly integrate with grocery delivery apps, allowing viewers to purchase ingredients straight off their screen to their doorstep. The fusion of CTV and commerce creates an interactive platform where every click has real-world implications.”

CTV will become the household’s central digital hub 

“In 2024 we’ll see CTV offering a transformative user experience that transcends traditional boundaries. Just as the smartphone revolutionized what can be done using a phone, the digitization of TV will do the same for television. In fact, CTV can transform the TV from a device for watching content to the central digital hub in every household. The convergence of stationary and social will not only elevate user engagement but also create more robust opportunities for advertisers to connect to consumers with many different interests.”

In the next five years, the transition from cable to streaming will be complete

Ron Gutman, CEO at Wurl (an AppLovin company)

“I predict that within the next five years, the transition from cable television to streaming will be complete. Despite enormous shifts in the Connected TV space, we’re still currently only halfway through this migration. In the beginning, the focus was on moving content to streaming. The next phase as we head into 2024 will be about moving viewership, where the growth is still ahead of us.”

CTV will become a true performance channel

“Advertisers will finally leverage Connected TV as a true performance channel. Advancements in AI-driven technologies and performance marketing solutions will give rise to more targeted and personalized CTV experiences. This, in turn, will give streamers and publishers the ability to accurately measure and attribute a viewer’s actions to a specific campaign, enabling advertisers to turn marketing efforts from a cost center to a revenue driver.”

Marketing will be imperative to grow audiences

Dave Bernath, Vice President of Sales & Partnerships, Americas at Wurl

“In the US, we’re in a plateauing – or reset – moment in the streaming market, most obviously with studios and their SVOD services. I also see this happening in the free space, specifically with FAST channels. More premium content is coming to FAST, which is a good thing. But, the growth in overall viewership is still relatively modest and the programmatic ad market continues to disappoint. As a result, platforms, publishers, and OEMs face the difficult reality of needing to spend more on marketing during an uncertain market. I think the choice is obvious: Organic growth is not going to cut it. In 2024, we’ll see who steps up to spend the marketing dollars required to grow their audiences, and who stands pat and starts getting left behind.”

2024 will be the year of the bundle

“2024 will see the rise of streaming services joining the legacy bundle, as evidenced by the recent Charter Disney deal. I predict we’ll see more SVODs partner with MVPDs to bundle offerings. While this represents a retreat to the wholesale model, it is likely to add some stability to subscriber counts. Bundles work and consumers are less likely to drop any particular service when it’s part of a broader package that includes broadband, cable, or satellite and phone. I don’t know that it will slow the rate of cord cutting, but there does still appear to be tens of millions of households where this model could work and help both parties.”

The integration of EPGs into smart TVs will drive discovery

Keith Bedford, GM, EMEA at Wurl

“The integration of EPGs (electronic program guides) directly into smart TVs will grow the streaming market, giving manufacturers more control and consumers easier access to discover content. This will, in turn, create a more personalized viewing experience, and, ultimately, significant potential for ad revenue generation.”

FAST adoption will speed up in EMEA

“While the US is witnessing the transition from traditional TV to FAST (free ad-supported streaming TV), cord-cutting is less prevalent in EMEA due to the abundance of free TV content, which may lead to a different approach to ad-supported streaming in this market in 2024. Still, with top-tier broadcasters like ITV, the BBC, and Germany’s DWR/ARD making their mark in Europe’s CTV market, we’re likely to see the adoption of FAST and CTV more broadly speed up this year.”

[To share your insights with us, please write to sghosh@martechseries.com]

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WEMIX PLAY on-chain Web3 games will be available on LG screens for the first time

Leading South Korea-based global game developer Wemade is expanding its Web3 gaming ecosystem with the upcoming launch of popular WEMIX PLAYhosted games on LG Smart TVs and monitors1.

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This marks the first time that games hosted on the WEMIX PLAY blockchain gaming platform will be available on LG screens, setting a new milestone in Wemade’s mission to build a blockchain-based mega-ecosystem.

LG Smart TV users will be able to download and play Anipang Match, a puzzle game developed by subsidiary Wemade Play, and the farming simulation game Every Farm from Wemade Connect.

Anipang Match and Every Farm will also be available on LG lifestyle screens StanbyME, StandbyME Go and smart monitors.

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The two titles are among the 35+ games of different genres available to millions of users on WEMIX PLAY, the world’s biggest blockchain gaming platform.

Leveraging the momentum, WEMIX PLAY and LG are also planning to collaborate on  providing a richer, more enjoyable gaming experience on LG screens.

Since its launch on LG Smart TVs in 2014, webOS has become one of the most widely used smart TV platforms in the world, powering more than 200 million LG screens worldwide.

1Available globally except for mainland China, Singapore and South Korea.

Part of the first generation of Korean PC online game developers and Korean mobile game developers, Wemade is at the forefront of the next wave of Web3 game developers that are innovating with blockchain technology. Based on the WEMIX3.0 Mainnet, the WEMIX PLAY blockchain gaming platform is the world’s biggest with millions of users and a wide range of game genres from card, puzzle, simulation and strategy games; to first-person shooters, battle royale, MOBA, MMORPG, SNG, sports games and more.

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The Athlete Fan-Owned TV Network Also Lands Distribution With Prime Video, FireTV and Amazon Freevee

 PlayersTV, the first athlete-owned TV network focused on athlete lifestyle and culture content, is launching its new original series, “Vino Talk,” on December 13. The show, hosted by Pro Softball Player and Golden Glove Winner AJ Andrews and NBA Champion Deandre Jordan, in partnership with Prisoner Wine Brands, offers an engaging exploration of the world of wines.

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The network just launched on Prime Video, FireTV, and Amazon Freevee as a free ad-supported streaming television (FAST) Channel. This expansion extends PlayersTV’s reach, bringing its engaging content to a broader audience and providing sports fans and entertainment lovers unprecedented access to captivating athlete lifestyle content.

This extension aligns with the highly anticipated launch of Vino Talk. “Vino Talk” combines entertainment with a passion for sports and wine. The show offers intriguing interviews with renowned sommeliers and spirited discussions on the latest wine trends, taking viewers on a captivating journey through the art of wine appreciation.

“We’re super excited to bring ‘Vino Talk’ to PlayersTV and connect with wine enthusiasts and sports fans worldwide,” said Deandre Jordan. “The show is a blend of robust conversations, education, and humor, all over a good glass of wine.”

Deandre embarks on this hosting endeavor while sharing his enthusiasm for wine with fans. AJ will co-host the show, injecting her unique perspective into the conversations.

AJ Andrews added, “Through ‘Vino Talk,’ we’re bridging the worlds of sports, entertainment and wine in a friendly and enjoyable way, celebrating the unity that these passions can bring.”

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This groundbreaking series features engaging conversations with the greatest athletes and entertainers in the world about their lives and success stories. Guests include NBA All-Star Chris Paul, Bel-Air star Coco Jones, NBA Champion JaVale Pierre McGee, Justin Bieber’s DJ Tay James, former NBA All-Star Baron Davis, NBA Champion Donte DiVincenzo, and Milo Frank of The h.wood Group.

“We’re proud to partner with Prisoner Wine Brands to bring ‘Vino Talk’ to life,” added PlayersTV co-founder, Deron Guidrey. “Their commitment to quality and innovation aligns perfectly with our mission to provide an engaging and educational experience for our viewers.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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MetaWorks Platforms, Inc., an award-winning Web3 company that owns, operates and develops platforms in the entertainment & technology space announced that it has launched Spatials.com, its AI-Powered Metaverse Platform.

Today marks a historic moment for MetaWorks as Spatials.com unveils a groundbreaking metaverse platform, revolutionizing the realms of education, entertainment, and finance. Spatials.com integrates cutting-edge AI technology into dynamic virtual spaces, propelling the metaverse into new dimensions of creativity, engagement, and financial empowerment powered by AI.

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Transformative Education Experiences

In the education sector, Spatials.com is set to redefine learning for the K to 12 market initially. Inspired by the success of virtual gaming environments like Minecraft and Roblox, Spatials.com introduces metaverse environments powered by AI teacher assisted avatars. These avatars make learning an immersive adventure, offering personalized guidance and creating an engaging educational experience for young minds.

“Spatials.com seeks to transform education by harnessing the potential of the metaverse and AI. Our AI powered avatars will serve as assistants for teachers and redefine how children learn, making learning not just educational, but fun, engaging and interactive,” said Scott Gallagher, MetaWorks President.” He continued, “With regards to the opportunity, a recent Gallop poll found that 1 in 4 American parents are dissatisfied with the quality of schools in the US. Add to that a recent USA today article that found that 86% of US public schools are struggling to hire enough teachers. States like Florida alone are reporting severe shortages in retaining teachers, bus drivers and other support staff with some 40% of teachers quitting in the first 5 years. So, there’s no question about the size of opportunity. Our goal is to create environments that are familiar to kids, to change the feeling they have about school and learning, to help them gain a deeper connection to the process that we feel, will lead to much better outcomes.”

Uniting Communities through Entertainment

In the realm of entertainment, Spatials.com utilizes AI and the metaverse to enhance fan engagement and improve ticketing while fostering vibrant communities around content. Virtual experiences transcend traditional boundaries and can be linked to real world events, bringing people together in both a shared digital space and real-world events to enjoy immersive entertainment like never before.

“Our goal here is to unite global audiences and fuel increased engagement through the power of AI and the metaverse. Spatials.com offers a platform for virtual concerts, meet and greets, private jam sessions, movies and more, creating communities that transcend physical limitations,” added Mr. Gallagher.

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Financial Empowerment through AI

Spatials.com revolutionizes the investor relations process for companies with AI-powered avatars as a company’s investor relations representative in a branded environment in the metaverse that’s open 24/7/365. The avatars provide shareholders with anywhere, anytime access to accurate corporate information, both current and historical, dramatically improving the investor relations landscape for public companies.

“Our AI-powered investor relations rooms in branded metaverse environments are designed to provide shareholders with unparalleled access to information. They also remove some of the burden on companies to ensure their stockholders are up to date with the most current company information. Spatials.com aims to empower investors with real-time insights, fostering a new era of transparent and informed decision-making,” explained Scott Gallagher, president of MetaWorks Platforms.

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[To share your insights with us, please write to sghosh@martechseries.com]

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FunPlus, one of the largest  independent  game companies in the world is thrilled to announce an unprecedented collaboration with Capcom, the renowned of the Resident Evil franchise, that brings the iconic world of Resident Evil to State of Survival. This groundbreaking collaboration brings the world atmosphere and characters of the “Resident Evil” series to “State of Survival “ for an unforgettable gaming experience in the fight against evil.

This highly anticipated collaboration kicks off just in time for Halloween season on October 27, and will span two phases. The first phase will focus on Resident Evil Village, while the second phase, commencing on December 1st, will center around Resident Evil 4 (2023).

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“We are thrilled to collaborate with Capcom and seamlessly merge the Resident Evil and State of Survival universes” said Chris Petrovic, Chief Business Officer at FunPlus. “The incredible synergy between the two franchises makes for a perfect fit, offering fans a truly immersive gaming experience.”

“The Capcom Team is delighted to collaborate with the State of Survival,” explains the publisher in an official statement. “Chris and Lady Dimitrescu are waiting for you this fall. Enjoy the world of “Resident Evil” through exploration and Settlement decorations unique to this collaboration.”

In the first phase of the thrilling crossover event, State of Survival players join forces with Resident Evil’s legendary heroes, while also featuring its villain from Resident Evil, including the iconic Chris Redfield, and the formidable Lady Dimitrescu. In the reality of State of Survival, a deadly fungus known as RA13, developed by GigaCorp, has ravaged the globe, introducing a menacing mutant. The heroes of the base, led by State of Survival heroes Sarge and Becca, face a new threat in the form of Lady Dimitrescu, along with new hero Chris.

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In the second collaboration with “Resident Evil 4 (2023)” players will meet two new heroes, Leon S. Kennedy and Ada Wong.

Through this collaboration, players can unlock playable heroes from Resident Evil, themed HQ skins, Settlement decorations, and Avatar frames and more as they immerse themselves in this unique crossover event. This collaboration expands the roster of playable heroes in State of Survival from other IPs, following the inclusion of Daryl Dixon from AMC The Walking Dead and The Joker from DC.

By partnering with iconic franchises like Resident Evil, FunPlus continues to pursue its cross-platform strategy, reaching console players and wider audiences and expanding the horizons of mobile gaming.

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[To share your insights with us, please write to sghosh@martechseries.com]

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The youngest generation leads the way with most apps and most usage, but unique preferences are also tied to specific age groups

Fluent, Inc., a leading performance marketing company, conducted a comprehensive survey of 25,000+ users across its exclusive digital media portfolio for insights into the current state of gaming app usage and in-game spending across five generational groups. The findings shed light on the trends and behaviors that can help mobile marketers enhance their user acquisition (UA) and retention strategies.

The survey was conducted in May of 2023 and respondents were modestly compensated for their time. From the sampling, 74% had at least one game on their mobile device. Some interesting highlights include:

• Rewarded users are 48% more likely to make in-app purchases compared to non-rewarded users.
• Men are 20% more likely than women to make in-app purchases, with gambling being their top spending category.
• Gen Z prefers spending money on in-game items and customizing their avatar and gameplay.

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Commenting on the findings, Matt Conlin, Chief Customer Officer at Fluent, Inc., said, “Our annual survey provides important insights into the behavior and preferences of users across Fluent’s exclusive properties, as well as some important macro trends. Our in-house teams work with mobile marketers every day to leverage insights like these to target Fluent audiences and drive incremental growth for our clients.”

Fluent, Inc.’s survey highlights the nuances of mobile gamers’ diverse preferences and motivations. As the mobile gaming industry continues to evolve, a tailored approach to UA and retention strategies will be crucial for success.

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About Fluent, Inc.

Fluent, Inc. is a leading performance marketing company that specializes in customer acquisition through its owned & operated digital media portfolio. Leveraging cutting-edge data science and a privacy-forward approach, Fluent enables advertisers to connect with exclusive inventory reaching hundreds of millions of engaged, high-intent customers. With its proprietary optimization technology, Fluent solutions are designed to drive business growth and strong customer loyalty.

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The CEO of leading Korean blockchain gaming firm Wemade, Henry Chang, outlined his vision for blockchain game development and growth during his keynote at the WebX show which was held at the Tokyo International Forum in Japan from 25-26 July 2023.

The CEO of leading Korean blockchain gaming firm Wemade, Henry Chang, outlined his vision for blockchain game development and growth during his keynote at the WebX show which was held at the Tokyo International Forum in Japan from 25-26 July 2023.

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• The combination of blockchain technology and games is an innovation that transcends three barriers
• Wemade will introduce and promote the mega-ecosystem of the WEMIX3.0 mainnet in Japan

Wemade is a platinum sponsor at WebX, Asia’s largest web3 conference planned and managed by CoinPost, Japan’s largest crypto/web3 media, which features esteemed speakers including Japanese PM Fumio Kishida and Bitcoin.com founder Roger Ver. Wemade plans to introduce and promote the mega-ecosystem of the WEMIX3.0 mainnet in the Japanese blockchain market, and also explore potential collaborations with local game developers.

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Speaking on the topic of “The Blockchain Games: Breaking Down the Boundaries of the Games”, Henry said that “blockchain, token and NFT technology will create inter-game economy and inter-game play, which is an innovation in the game industry”.

“The combination of blockchain technology and games is an innovation that transcends three barriers,” he explained. “It returns ownership of in-game assets to users, and presents a new paradigm by breaking down the boundaries between games and the real world economy, as well as connecting the games themselves”.

“In three years, all games will transform into blockchain games,” said Henry Chang, “and the WEMIX PLAY global blockchain gaming platform, which has everything to service blockchain games, will be a go-to platform for all developers that wish to onboard their games.”

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Ultra, a complete PC video gaming ecosystem created by AAA games industry talent from companies like Ubisoft, Playstation and Nintendo, and CLD Distribution, owner of Smartoys stores and official distributors for the largest retailers in Europe, proudly announce the launch of Ultra Arena, a next-generation esports and tournament platform for all gamers.

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 Created to expand access to competitive gaming for casual gamers and pros alike, Ultra Arena will go live globally on 8th August 2023 following a series of successful closed beta tournaments. Currently, gamers often need to join a multitude of third-party websites and Discord servers to compete in their favorite games. Ultra Arena addresses this by integrating directly within Ultra’s ecosystem of PC gaming apps, bringing together tournament organization, prizes and rewards in a single intuitive hub.

 In addition to major benefits for gamers, Ultra Arena provides a multitude of opportunities for publishers, esports organizations, and gaming brands to connect with their audiences. Apart from supporting tournament sponsorships and custom branding for teams and competitions, brands and organizations have the ability to create and oversee their own exclusive tournaments and events. They can also assemble highly competitive lineups to represent them by directly engaging with emerging esports talents.

 Ultra Arena will host tournaments for titles including League of Legends, Overwatch 2, CSGO, PUBG, as well as games that are already available to play on Ultra Games. Tournament organizers take control of the rules and brackets to cater to various skill levels, as well as reward systems. Prize pools can be made up of Ultra’s $UOS ecosystem token, digital games, and digital collectibles. Physical licensed products such as graphics cards and keyboards can also be offered, which players can choose to keep or trade with others on Ultra’s built-in Uniq Marketplace.

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 Ultra’s co-CEOs – Nicolas Gilot and David Hanson – have a long track record in gaming and esports, even creating their own CSGO org in the early 2000s. Announcing the launch of Ultra Arena, Nicolas Gilot said:

 “Today, esports beyond the very top professional level quickly becomes a mishmash of tournament platforms, Discord servers, and LFG groups. It’s a major challenge for competitive gamers and excludes casual gamers who’d nevertheless like to compete against similar ability players on their favorite games. By offering a convenient and user-friendly hub within the wider Ultra ecosystem, we’re making it easier for players of all skill levels to access tournaments whilst providing unparalleled opportunities for esports and gaming brands to engage their fans and communities.”

 Raphael Pluta, CEO of CLD Group, said:

 “After 24 years of passionate work within the gaming industry, I’m so proud of this partnership that will enable gamers to grow, compete and have fun in a safe and exciting environment. Our ambition is to connect physical products with this futuristic esports platform to offer the very best phygital experience. I strongly believe that Ultra Arena is an opportunity for retailers and e-tailers around the world to create communities, build marketing activations and grow their fan bases in innovative and authentic ways. Now more than ever, the gaming industry will show its power!”

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 [To share your insights with us, please write to sghosh@martechseries.com] 

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WEMIX PLAY, a global blockchain game platform by Wemade, has successfully migrated to the WEMIX3.0 Mainnet.

Through the mainnet migration, now all games onboard on WEMIX PLAY are connected to the WEMIX3.0 Mainnet. Network interoperability has improved by utilizing PPP (Play Proof Protocol), a protocol that supports secure

PPP (Play Proof Protocol) supports a fast and secure swap service. The swap service, which originally required multiple steps to transfer tokens of different chains, can now be done with just a signature, thereby enhancing usability.

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Wemade is building a big community connected to other chains through the WEMIX ecosystem omni-chain strategy.WEMIX PLAY is preparing to support even easier token swap by connecting to various mainnets.

WEMIX PLAY is the world’s biggest open blockchain game platform that has 9 million accumulated users.Blockchain games of diverse genres including MMORPG, strategy simulation and SNG are currently being serviced on the platform. Game-based tokenomics, GameFi that utilizes various game tokens and utility tokens, Marketplace where game-related NFTs can be traded, and Community are also supported.

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